Branding is anything that your company sends out to its customers. It is a customized, consistent image of how your want to portray yourself, and your business. Branding tells your company’s story, it is what sets you apart from your competition, and can get the ball rolling for initial sales as well as ensure repeat sales. Branding is displayed in building signage, business cards, bid forms, websites, advertisements, brochures, catalogs, vehicle wraps, uniforms as well as social media presence and digital ads.
In this digital time, we know that a simple business card and an ad in the phone book will no longer work to draw in sales. Companies now must use a multi-faceted approach to brand their business. An active online presence shows clients that your business is current and keeps up with the ever-changing digital environment. Google Ads and social media ads now hold over 60% of all advertisements and continue to gain momentum. Brochures and handouts, while still important, are even more impactful, when uploaded to websites, blogs and social media sites.
Most businesses do not have time to successfully research, devise a branding plan, implement their strategies, follow up and track branding results. That is where Shaffer Branding Co. comes into play! We handle the branding work, so you can focus on what you do best- managing your business. Call today to learn more about our Branding Process and see how your business can benefit from our reasonable, customized services.
While most projects at Shaffer Branding Co. take a few weeks to complete, some take a little while longer-like a new website. We take pride in our transparent proposals that encompass time frames for all projects. We also want to ensure that enough time is given to research your business, your business’s landscapes and even competing organizations. Once we know what projects/designs are needed we can work with you to establish a timeframe and will always work to complete projects by printing or advertisement deadlines.
While we would never tell you whom you should and should not work with, we can say that in Branding as well as other marketing and advertising services- you get what you pay for. That $20 logo is not unique to your business. It was created as a generic logo. You are only paying for the company to type your name in. A generically created logo is sold to many people. We feel that the last thing you would want is to see is your logo on a competitor’s business up the street. With personalized branding services, you are not just another client. The team at Shaffer Branding Co. takes an active role in learning about your business. We will never deliver to you a logo that was designed for someone else or some other business. We want your business to stand out from the competition – not blend in!
At Shaffer Branding Co. we take pride in relationships. A large percentage of our customers have been working with us for over ten years. We are not a fly-by-night company. Our name is on our business and that to us means that we take pride in our work. We take the time to learn about our customer’s business and take it personally when your brand succeeds. Yes, even though we are not your traditional in-house branding team- we do enjoy celebrating your successes!
We also are always looking to improve upon our designs to accommodate modern digital marketing endeavors. Some ways that we are constantly improving include: SEO classes (that teach us the newest Google Algorithms), Google Ad and digital advertising courses, weekly webinars that talk about current branding trends (AI technology, Voice Branding using voice recognition programs like Alexa and Siri and Website Link Building Tips…just to name a few). At Shaffer Branding Co. we feel that a successful Branding company is one that never grows stagnant or becomes complacent.
Call us today and give us an hour of your time. We promise that you will benefit from our call or meeting and will begin to use some of our strategies immediately!
Shaffer Branding Co. provides proposals with time estimates and price break downs for all branding jobs. A signature ensures that you are aware of our design structure, timeframes for completion and upfront pricing. We do ask that you sign the proposal before any work is started. New clients are also required to submit a 10% deposit before any design work is initiated. There are no time contracts at Shaffer Branding Co., nor are there project minimums. We feel that our work speaks for itself, and we are pretty darn confident that you will return with repeat projects and branding goals that need to be brought to fruition.
No company should ever promise top-ranking Search Engine Optimization results. If a company promises you a first page of Google ranking, you should question their honesty and integrity. Google algorithms are constantly changing and evolving to reflect what is relevant and honest business practice. Google does not have a handbook on their algorithms.
Unless you are a “Mastermind at Google” there is no way that you know the secret formula. The only way to gauge these algorithms is to track web results over time and see what sites are boosted and which ones are penalized. What works today will probably be updated in the near future. Websites should always evolve to meet requirements with the Google algorithms.
While Shaffer Branding Co. can not guarantee that your website will appear on the first page of Google- we can tell you that we are trained and have completed Search Engine Optimization Courses through University of California, Davis Campus. We are up-to-date on all of the newest algorithms, on-page search engine optimization, technical SEO, off-site SEO as well as of the leading tools to monitor page ranking.
Call Shaffer Branding Co. at 216.536.8376 today to learn how implementing SEO and a strong website design; can help your business gain traffic and recognition.
While a majority of our clients are from Northeast Ohio, Northwest Ohio, Central Ohio and Western Pennsylvania, we do have quite a few clients all over the Continental United States- from New Jersey, New York, North Carolina, Florida, California and Texas to name a few. Because of email, conference calls, digital printing etc.… there is no service area that is out of reach for Shaffer Branding Co.
Right now, there are not many niches that Shaffer Branding Co. has not worked on. We have provided and continue to provide Design, Branding and Marketing work for:
-Construction Companies and Builders -Medical and Dental Professionals -Hospitals and Assisted Care Facilities –Medical Equipment Companies and Vendors -Aviation Companies-Automotive Advertising–Non-Profit Groups-Security Companies – Retail Businesses and Retail Advertising– Restaurants and Bars – Food and Beverage Distribution – Clothing Companies –Plumbers, Electricians and HVAC Companies- Recruitment Companies – Distribution Companies- Manufacturing Companies- Political Campaigns and Affiliations- Book Authors- Corporate Offices- small, medium and large business owners, as well as start up businesses.
With our vast experience in many fields and specialties, Shaffer Branding Co. has the know-how to handle all of your Branding needs. Call today to learn about how we can take your company to the next level of Branding.
At Shaffer Branding Co. we feel that all businesses need to change with the times. What worked to sell products or services, ten or twenty years ago, may not work today. As times change, so do thoughts and perceptions. With that said, we feel that for most businesses, gradual changes made to a company’s branding initiatives usually provide the best results. If you are a new owner of the business, you may want a whole branding makeover or remodel to differentiate yourself from the past owner. The best way to determine what type of branding remodel you need is to call the experts at Shaffer Branding Co. First, we will learn about the background of your business and what results you are looking to attain, then we will establish a plan of action, with specific branding initiatives and timeframes.
Remember that ALL successful companies go through Brand Remodels! Just look back over the years at Coca Cola, Apple, Pizza Hut, Hilton Hotels, Disney and McDonalds…whether you are a fan of these brands or not…you have to admit that they take their brand very seriously. They remodel their brand to evolve with the times. These companies understand that even though they may be selling the same products or services since their inception, there is always a need to appeal to newer generations and not seem dated or behind in the time and loose their relevancy. Even the best of Brands need remodels and branding updates from time to time.
Even though we all want our websites to be completed and automatically rank high on the first page of Google, that rarely happens overnight. There are many factors to consider when we try to determine how long it will take for your website to rank on Google. We must look at the website’s: content strength (remember the experts insist that Content is Key!!), who your website’s competition is, how long your website’s competition has been around, how much you spend and how often you place digital ads and if your previous website got penalized for past Google algorithms- these are just a few examples of factors that must be considered.
When Ahref’s (company known for their SEO analysis and SEO toolsets)
completed a study of how long it takes most sites to rank on the first page of Google, they found that the average Top 10 Websites were over two years old. Those that ranked in the #1 spot were on average three years old. Only around 5% of new websites ranked high and those still took an average of 60-180 days to reach their ranking. This study shows us that Google values websites that have been around a while and new websites can take a few months to generate traffic and increase their rankings.
Shaffer Branding Co. approaches SEO, Website Design, Copywriting, Programing and Development as a holistic initiative. We believe in full site equilibrium and balance and have found that our approach definitely earns Google rankings. We also pride ourselves on providing reviews of your websites’ performances. By tracking the caliper of traffic, we can help you to identify areas of strength as well as any weaknesses. Call our office today to learn how Shaffer Branding Co.’s Website Design and Search Engine Optimization Services can give your business a distinct advantage over your competition.
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